Discover Animada

We offer globalization support with a fractional leadership model

Fractional Leadership

Learn how Animada tackled scalability challenges amidst rapid client demand, fostering data-driven decisions, maintaining client confidence, and sustaining growth.

Workflow Optimization

Explore how Animada streamlined workflows, boosting team capacity by 40%, simplifying data reporting, and fostering stronger internal partnerships.

When challenges arise or when demand escalates, don't stretch internal resources to reach your goals.

Our global team will support your globalization needs.

Our Solutions

Stakeholder Education

Building strong partnerships

Skills Development

Topics cover the globalization journey from UX design to global launch, internationalization, localizability, cultural relevance, localization strategies, and metrics.

Strategic Guidance

Guides, manuals, whitepapers, and case studies offer insights into globalization concepts and processes.

Problem-Solving and Decision Support

Personalized consulting addresses stakeholders' needs, challenges, and globalization objectives, with assessments, recommendations, and tailored strategies for optimized globalization efforts.

Leadership and Coaching

A supportive mentor for your team

Skills Development

Coaching centers on key competencies of scaled globalization operations, such as recognizing opportunities for automation, supply/demand forecasting, defining rules and responsibilities, goal setting and tracking, and effective client communication.

Strategic Guidance

Support leaders to meet operational targets by advising on smart resourcing and staffing, effective risk management, and cross-functional alignment.

Problem-Solving and Decision Support

Guidance and support to achieve objectives and demonstrate your organization's value. Topics include identifying impactful global initiatives to integrate, selecting automation and AI-driven processes for rapid scalability, and key staff hiring and onboarding.

Process and Program Design

When you need an extra pair of hands

Skills Development

Define objectives and develop a roadmap aligning globalization strategy with business goals.

Strategic Guidance

Build custom processes and initiatives in harmony with your organizational goals.

Problem-Solving and Decision Support

Implement change strategies to scale and enhance your service while maintaining stable performance through comprehensive training and effective business continuity planning.

Continuous Improvement

Establish a feedback frameworks to enable iterative improvements, optimize globalization services, and drive success for the team.

Globalization Program Readiness

Readiness from design through launch

Skills Development

Assess internationalization factors such as RTL language support, locale planning, and functional & Unicode support.

Strategic Guidance

Guide budget allocation, team resources, tech infrastructure, QA platforms, and continuous localization integration.

Problem-Solving and Decision Support

Link target market prioritization and growth goals, content priorities, and global performance KPIs to all globalization efforts for consistent measurement.

Cultural Relevance and Language Complexity

Ensure ease of content localization. Identify cultural appropriateness and complex constructions before localization starts.

Meet the Founder

Founder and Principal Consultant

Salim Catrina

About me

I joined the field of localization in 2005, while living in Italy, specializing in subtitles and voice over work. Since then, I have occupied every role I could get my hands on. With a passion for adapting products and content for global audiences, I’ve partnered with thousands of clients around the world to amplify their message to millions of users.

Schedule a call to learn how we can support your team navigate transitions and drive global success.

Experience

2012 - 2015 

Business Unit Director

2015 - 2022

Head of Quality

2022 - 2023

Localization Manager

2023 - today

Principal Consultant